• Public authorities & development agencies dealing with environmental management and plant genetic resources management
• Public & private plant production sectors
• Landscape architects & garden designers
• Scientists & researchers
• Environmental educators
• Environmental organisations
• Local communities, farmers & the wide public

How are the target groups expected to benefit?

Public authorities and development agencies will be strengthened with respect to their capacities to orient environmental management, habitat restoration, and management of plant genetic resources to a more sustainable model taking into account the conservation of biodiversity by using native plants. The standardised methodologies and tools produced will be available for them to improve their management capacities, as well as to be used for developing certification standards (such as an 'Ecolabel') for native plant propagative material of certified origin and ecologically friendly production methods.

Public and private plant production sectors will become aware of the importance of using native plant species, and will be strengthened with respect to their capacity to produce such plant material. In the longer term, the demand for native plant material for public and private use will create a new market for the production sectors.

Landscape architects and garden designers will become aware of the importance of using native plants in their work and will have technical information available. In the longer run, such plant material will be available for them to use from the plant production sectors.

Scientists and researchers from different Mediterranean regions will benefit from the common platform for the dissemination of their results and from the interaction among them which will lead to exchange of expertise and enhancement of scientific work.

Environmental educators and environmental organisations will be provided with important information and tools with respect to plant diversity conservation and habitat restoration.

Local communities, farmers and the wide public can be better informed. Their understanding of the value of using native plants will enhance and contribute to conservation and restoration efforts, since it is well recognized that the success of any project depends on the effective involvement of local people. In a broader sense, the project will benefit each region and its inhabitants by having enhanced the presence of native plants and contributing to the conservation of biodiversity. Last but not least, by using native plants, they can benefit themselves. For example, those involved in the tourism industry can add value to their services by using native plants on their premises.